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PROPOSAL FOR
Meridian Network
Brand Strategy Engagement
PREPARED BY
Fiore Consulting
INVESTMENT
$75,000
TIMELINE
12 weeks
Executive Summary
A unified brand strategy that positions Meridian Network for market leadership
We propose a comprehensive 12-week brand strategy engagement to reposition Meridian Network as the definitive infrastructure consulting partner for mid-market enterprises. This engagement combines deep competitive analysis, stakeholder alignment, and a full brand identity system — delivered with the precision and rigor your market demands.
The Challenge
Fragmented positioning is costing you high-value deals
Meridian Network has the expertise but not the brand to match. Your current positioning doesn't differentiate you from generalist consultancies. Decision-makers at target accounts can't articulate why Meridian is different — and that ambiguity is costing you deals worth $50K–$150K each.
Scope of Work
12 weeks from brand audit to market-ready identity
Phase 1: Discovery & Audit (Weeks 1–3) Complete brand audit, competitor mapping, stakeholder interviews with your top 5 clients, and market positioning analysis.
Phase 2: Strategy & Positioning (Weeks 4–6) Brand positioning framework, messaging architecture, value proposition development, and go-to-market narrative.